Restaurant Marketing

5 Common Restaurant Startup Mistakes (and How to Avoid Them)

Opening a new business requires so many decisions, that there are bound to be a couple of slip-ups. Here are five common mistakes and how to avoid them! 1. Underestimating capital needs There are many good new restaurants, with great prospects that run out of money. First-time owners can sometimes not...

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3 Simple Ways to Improve Your Restaurant’s Bottom Line

Keep a close eye on all the little things that add up! 1. Over-portioning menu items How many people can eat an entire half chicken plus sides in one sitting? Not many people! Serving a half chicken on your menu plus a vegetable or starch on the side often results in...

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Restaurant Marketing Tips That Only Cost TIME!

Make the most of these simple tips to help increase sales at no cost 1. Utilize Social Media Instagram, Twitter, and Facebook are free unless you’re paying for ads, so use these platforms to promote your restaurant and menus! One of the biggest benefits is that potential guests can visit your restaurant...

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How to Handle Those Negative Restaurant Reviews

We’ve all been there… Those pesky reviews on Yelp attacking your food, service, decor or even your “lack of meat options” at a vegetarian restaurant. Follow these simple tips to address them positively and effectively! According to Ohio State University, 60% of restaurants don’t make it past the first...

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Website Features That Increase Restaurant Business

Use these simple tips to increase sales! 1. Social Media Social media drives traffic to your restaurant, and putting your social media on your website helps legitimize your business. Putting up your social media allows people to check out pictures of the food, drink, decor and see what others are posting when...

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5 Ways to Make Sure You’re Ready for the Busy Holiday Season

The holidays are just around the corner. Here are some tips to make sure your team is set up for success! 1. Holiday Decorating Decorate your restaurant or event space this holiday season with all things sparkly, red, green and festive! This will really bring that holiday atmosphere to your estblishment....

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5 Mistakes You’re Making on your Restaurant Website

Restaurants can have a tendency to put minimal effort into their websites. Make sure you’re not making these mistakes that impact your brand. 1. Not Having a Website It sounds obvious, but many restaurants and cafes don’t even have a website at all! How are guests supposed to be able to...

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